Comments on: Growth Is A Metric; Not An Objective http://businessskeptic.firstrulecorp.com/2007/11/04/growth-is-a-metric-not-an-objective/ Rational Thought For Business and Economics Sat, 31 Jul 2010 00:05:06 +0000 http://wordpress.org/?v=2.2.1 By: Michael Carow http://businessskeptic.firstrulecorp.com/2007/11/04/growth-is-a-metric-not-an-objective/#comment-9 Michael Carow Tue, 20 Nov 2007 16:06:38 +0000 http://businessskeptic.firstrulecorp.com/2007/11/04/growth-is-a-metric-not-an-objective/#comment-9 Reading the posting on "Growth is a Metric" made me think of another common trap that many businesses today often fall into. The trap is not to lose site of strategy, but not to have one at all. Strategy: "a careful plan or method : a clever stratagem b: the art of devising or employing plans or stratagems toward a goal". The focus on growth and the desire for immediate results can spawn a great number of tactics. There often is no "careful plan or plans", but isolated attempts to move the revenue meter. "Start with the end in mind" and then creating a plan or plans to get you there. Without an end in mind, you will not know how to choose or gauge the metrics that are being measured. Reading the posting on “Growth is a Metric” made me think of another common trap that many businesses today often fall into.

The trap is not to lose site of strategy, but not to have one at all. Strategy: “a careful plan or method : a clever stratagem b: the art of devising or employing plans or stratagems toward a goal”.

The focus on growth and the desire for immediate results can spawn a great number of tactics. There often is no “careful plan or plans”, but isolated attempts to move the revenue meter.

“Start with the end in mind” and then creating a plan or plans to get you there. Without an end in mind, you will not know how to choose or gauge the metrics that are being measured.

]]>